About
P&GShikshaP&G Shiksha began in 2005 with the aim of providing access to education to underprivileged children. Since then, for over two decades, it has remained committed to a singular focus area - education.
Supported by P&G India and its flagship brands Vicks®, Olay®, Whisper®, Gillette®, AmbiPur®, Pampers®, Pantene®, Oral-B®, Head & Shoulders® and Old Spice®, the initiative will impact over 50 lakh children across India through its various interventions.
The initiative that began even before CSR law came into effect, has stayed congruent to the need of the nation. P&G Shiksha started as a program to build schools across the country and has today evolved into a holistic program that is working to improve foundational literacy and numeracy in children through targeted interventions focused on prevention and remediation of learning gaps and ensuring learning continuity. With this, the program seamlessly aligns with the National Education Policy as it continues to create a positive impact in underserved communities.
P&G Shiksha has been built and nurtured through conversations with consumers. It allows consumers to contribute towards education simply through their everyday brand choices. Every time you choose a P&G brand, you choose Shiksha.
Today, P&G Shiksha has streamlined its efforts to enable every child to learn with conceptual understanding and realise their aspirations. Shiksha uniquely remains single-mindedly focused on education, creating deep a and lasting impact.
Our inititatives aim to improve foundational literacy and numeracy in children in underserved communities through targeted interventions focused on:
Prevention of
Learning Gap
Remediation of
Learning Gap
Ensuring Learning
Continuity
These NGOs are our on-ground implementation partners, who lend us their expertise in varied aspects of learning.
We partner with Round Table India to strengthen educational infrastucture in schools across India.
With Pratham Educational Foundation we implement our Early Childhood Education and Remedial Learning porgrams in undeserved communities across the country.
Educational Initiatives is partnering with us to implement Mindspark - an AI enabled digital remedial learning tool which enables children to bridge their learning gap.
Center For Civil Society implements the P&G Shiksha Betiyan Scholarship that offers financial assistance and mentorship to underserved girls pursuing STEM (Science, Technology, Engineering, and Mathematics) education.
Through our dedicated learning centers in partnership with IBTADA, we are working to provide access to education to children from migratory communities in Rajasthan.
